In this essay, i will be assessing the representation of women through the comparison of two different music videos.Firstly 'Wreaking Ball' by Mylie Cyrus which came out this year and secondly 'Nothing compares to you' By Sinead O'Connor which was released in 1990.
The music video 'Wreaking Ball' starts with a close up of Mylie Cyrus's face.Her bright red lipstick signify her femininity. In contrast with her facial features and blue eyes which we usually associate with 'ideal women'. For example we expect to see a women look like this. Cyrus's complexion and the white back round could signify her purity as the color white usually symbolizes something that is pure. This makes her look attractive and compels the male audiences gaze.
Adding to this as Cyrus is directly looking/lip syncing into the camera, this develops a relationship between the audience and the artist.Therefore the music video feels a bit more personal to the audience and they can understand the artist better.
However through out the music video Cyrus is representing her self in a sexual way.For example her costume and her body language connotes her sexual desires. Due to this music video most people now have a new perpective on Cyrus.Some see this as a great change from when she used to be on Disney channel. Others despite it because of her young fans and how this behavior could influence the younger generation,Clearly we can see this was done in the intention of publicly.
The music video 'Nothing compares to you' by Sinaed O'Connor was first shown in the 1990's. At this time womens are represented differently as we can tell when comparing 'wreaking ball' to this music video. 'Nothing comapares to you' is made up of the same concept where O'Connor is directly lip syncing the lyrics to the camera.Whereas in the music video 'Wreaking Ball' we see Cyrus using different props such as a hammer to present her self to the audience. we only see one shot of her where she is directly singing to the audience.
The mise en scene such as the colors and back round, we can easily point out that Sinead O'Connor's music video is much dull than Cyrus, because of the dark colors used for example the pitch black back round and costume.Though out this music video O'Connor is fully dressed, not showing much of her skin. Society see this as self respect as she is not trying to be the center of attention for men.
In both music videos womens are represented different,where one shows women seeking sexual desires,the other shows women as being pure and respectful, This could be because of the different times. For example we see womens differently than we did in the 90's. Universe is much diverse and women have more rights and freedom than they did before.We can connote Cyrus being naked on a wreaking ball could symbolize her freedom and that she does not care what others think.
Due to the similar shots, we can tell Cyrus is inspired by O'Connor however Mylie Cyrus's audience is mostly 12-19 year old girls. O'Connor responds that Cyrus should not be allowed to exploit her self in the music industry, as the younger generation could can get influenced....However it shows the truth and provides prove from many theories which states that the industry exploits women to help them become more popular. Other artists such as Rihanna and Lady GaGa provide this evidence.
Sunday, 13 October 2013
Monday, 7 October 2013
Magazine adverts-Layout
While browsing on NME's website, we came across a few adverts from different magazines. We liked some of the layouts which we can imply to our music advert. The layout above doesn't contain a lot of writing,this grabs the audiences attention because huge picture of the band. we can tell the men in foreground is the protagonist as he is standing out more than the others in the back round. Due to this picture the fans can recognise the band easily.
In this advert, the layout of the page causal than the other adverts. It is like a dairy as there is a picture of the pen on the side with some photographs. It looks like a dairy where someone records their memories.Our music video is based on the concept of 'memories' the idea of having photographs as a layout maybe a good idea because it fits with our theme.
We would not like to use the layout above,as there isn't much information on band or music. The whole advert revolves around the band,because its the only main thing you see apart from the quote "In a Neverland kinda of way we haven't had to grow up yet..."
The quarter of the page covers the writing such as the heading and subtitle. "we're writing two new albums" is a very catchy because it makes the audience want to know what the two albums are. It's short but effective. We can use this technique in our music advert for 'the summer war'.
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