Artist Research

The summer war is a band that consists of  three male members;
Tom Farr - Bass
Dave Ciaramella - Guitar
Jack Nolan - Drums
Influences:Lady GaGa, Avril Lavigne, The Olsen Twins

The music genre they use is alternative rock. By exploring their Facebook page and YouTube channel  i found out that the band does not make much of their own  music videos.Their YouTube channel only contains three proper music videos, two of which are lyrical. The band tends to make a performance based video.
Or lyrical as it is much easier, and cheaper.


As we don't have the right equipment to make a performance based video that will fit in with the other videos the band have made.We decided to make narrative based video that will have a little lip syncing.
While browsing on the internet, i realized that band makes a lot of music (audio) and not a music video for it.

http://www.reverbnation.com/thesummerwar

Analysis 'Discovery' and Pitch.

The summer war have made an official lyrical music video. However we decided to make a narrative music video for their original song 'Discovery'. From the lyrics of their song, it seems like the song is about a group of friends who haven't seen each other in a long time 'i keep dreaming about all the friends that i don't see'. They are talking about how they use to have such a great time together 'It's been a while since we've dressed up for the night'. As the song is mentions the past 'Sixteen,looks like so much fun' we can concluded that the singer has 'discovered' their self, and who they want to be.

 

Our Pitch:
We decided that our music video will be narrative based. The music video will start with a young girl, who is about 17-19. she is going to be sitting in a room next to the window, with headphones in her ears and a picture of her friends in her hand. As she plays the song on her iPod the music begins, it's as if the audience will be listening to the music with her, therefore they can relate more.The camera then zooms into the picture, and the flash back starts. Where the girls are getting all dressed up in their room for a night out. We also want to shoot some shots on the road with lots of bright lighting's, to give our video wild atmosphere. We have thought of various locations; such as a busy road, a bed room, and high street. However this is not our final idea, we would like to add on to this and develop it for the better. At the end of our music video we decided the girls will meet again, although they will not talk to each other.

Pitch Protection

My pitch for the music video 'Protection' by Massive Attack. 

My pitch is about a little girl, who is about seven years old...she is depressed, feels lonely and unwanted,as she's an victim of child abuse. The location i want to use is a dark bedroom and small park with a lake, as i want to create a dull environment. My music video will be based on both Narrative and Performance.The performance is going to be a solo of a women singer in a white dress. Like an 'Angel' The singer is a ghost that the little girl can not see. However the little girl is the childhood of the singer, and though this song she is telling her self that she is her own guardian angel. The dress symbolize this...

  The narrative is basically about singer telling her childhood self that she will protect her,as she has done it before 'I have leaned on me for years, now you can lean on me'. The singer and her childhood self then see each other at the end of the music video,never the less instead of saying something they walk right past each other without a word. As if they they know each other but do not recognize because they are two very different people now.
         
I can compare my pitch to Avril Lavigne's music video 'smile' where she walks around picking up glass, and people around her could not see her. 
But 'smile' when she picks the broken glass pieces. 

Protection

                             

The  music video 'Protection' appeared in 1994.This was when sets for music videos were self created and designed in real life, as there were no green screening at time. Despite this,Massive Attack were able create an illusion and fool the audience into thinking the building in the music video is real.
we're not able to tell that the building created is horizontal,and the camera is moving along.
As the camera is moving along at all times, we can tell that the video was filmed in a continuous shot.
This video contains both performance and concept.Also most of their music is either alternative hip pop,or experimental rock.

The little girl shown at the beginning of the music video is the protagonist, as she is shown various times in this video.This is a very unique video, therefore it is very difficult to compare this to any other videos.The mise en scene in this video shows a combination of both dull and bright colors.We see many different age groups, we see an elder lady in a wheelchair with lots of locks on her door. This denotes 'fear' and the need of protection which is the title of the song.We also see the protagonist afraid and abused... also seeking for protection.

Most of Massive Attack's music videos are based on editing for example; in the music video below... Editing is used in order to create the effects in this video,therefore i can conclude that editing plays the most important part in their work.Similar to the music video 'Protection' this music video contains performance and concept.