The Summer War-Group pitch

 
Discovery-The Summer War
Original music video

Narrative

As a group we have discussed that we want our video to be based on a narrative, a story that explains the lyrics to ensure that the song is relevant to the video. We have come up with a narrative that explains real life situations so its realistic and believable. The main topic is peer pressure, there will be a group of friends that are influencing a new member of the group to drink, smoke, party etc. So the new member is 'discovering' a new life and becoming a whole different person. The narrative also has a moral behind it, the moral is that peer pressure is strongly persuasive in a bad way.

Filming Techniques

For filming techniques we are not fully sure, but we have thought about many hand held shots to make it seem as though the audience is experiencing the change and influence with the character that is facing peer pressure. And we have also thought about many close shots for intimacy when performing and the narrative is being explained.  

-Palwasha

Casting and Location: 
As we want to do performance and narrative, we were thinking to use male actors for the performance aspect of our video, because the lead singers of the bad 'The Summer War' are males.
We want at least 3 males for the performance. For the narrative part, some of us are willing to take part, and i can contact some other people who i think might be interested being in a music video.
The type of actors we are looking for a casual, with casual costumes jeans, and shirt.

We want to have minimum of 2 locations in our music video. One is going to be outdoor, and other indoors. For example house, and park?
However this is our initial idea and we will like to develop it as time passes.


-Harpreet


 Genre: Alternative/ Pop Punk

Muse: Starlight

 - Mainly a performance video, set on a ship in the middle of the sea.
- Casual clothing which is popular within the genre.
- The lighting in natural as it is set outside.
- All band members are shown.
- Close up shots of the members and their instruments
- High angle shots are used to establish the location
- low angle shots allow the lead singer to dominate the shot
- Editing is the same pace as the beat of the song
- Transitions such as fading in and out are used when the beat of the song is slower

The Killers: When You Were Young

-Simranjeet.

Mood Board

-Manisha

'The man that cant be move'-Andrew Godwin theory

Analysis of the man that can't be moved-By The Script



The music video of  'the man that can't be moved' is a narrative and performance based.It  begins with Danny, one of the artists from the band walking on the road. The shot is edited to match slow pace music/beat of the song.As well as it being cut in between shots to show the narrative and performance. The song is basically about an heartbroken man, who travels to the place where him, and his ex girlfriend first met. In this song he is telling us/her that he will be waiting for her there, and will not move until she comes back to him.The narrative goes really well with the song/lyrics. Including performance is a good tactic to earn more money as many people might enjoy the video,because they get to see the script performing whilst they are sitting at home, and don't have to pay as much as they would have to for a concert ticket.
                     
As Danny is lips sinking the song directly to the audience, it seems like hes the story teller, and the song is based on him ( hes telling us his story). He forms a close relationship with the audience because it seems personal, as hes directly talking to us. It not only influences the audience psychologically but emotionally as well.

The image Danny shows the audience in this video is that hes naive and sensitive. This teaches the audience about his personality, and the sort of person hes like. By presenting an image for the audience, may mean gaining a lot of money and fans. As the old fans are likely to buy his album/singles due to the star image he has made. Most of the music video is repeated, we constantly see Danny singing and walking down the street. There are only two locations in this video, one is outdoors on the street and second a parking lot where the band is performing.

In this video Danny is also portraying an poor person, He sits on the street and lays his things for example his watch on the ground. implying that without his girlfriends hes owns nothing, hes just like a poor man, but with her, he feels like he owns everything, showing us that shes makes him happier person. The watch represents time, it is showing us that time has stopped since she is not with him.

The music video builds up from a slow pace,to a fast one near the end. To keep up the fast pace, the clips are edited with 1 min shot in the frame. The images show us that time is going by, as we can see the time on the watch fast forwarding, and weather constantly changing. This type of editing is called montage, where cuts are made to show time has past.

Overall this was a very successful and entertaining music video which concluded the media conventions of a music video. It also covers Andrew Godwins five key concept...However the most important one was the narrative as that is mostly what the song was based on.

The theory of music videos

Andrew Godwin 

- Five key aspect of a music video

• Thought beat/seeing the sound-Editing fast or slow pace depending on the type of music/beat.

• Narrative/performance-storyline, lyrics, dancers, artist. Songs/music videos fail to give us the complete narrative, it always leaves us wondering what’s the real meaning of the song is. Even though the songs give  us a bit of narrative we still  tend to interpret what the song could/is about.

• The star image-Is another way for the artists to make a connection/ relationship with the audiences, as in the audience will have a better understanding of their favorite artists personality,and may begin see them as a role model,which would mean more money as audiences will buy more their music to be inspired and motivated. For example Michael Jackson moonwalk which everyone wants to learn how to do. Every time we see a moonwalk we instantly think of him. Although he has updated his image. We still remember his star image, and because of that many people are still inspired by him,and his work.Therefore we can concluded that his image has influenced the audience.

• Relation of visual to song- Music videos get repeated and there is a lot of lips sinking (miming). Music videos help us  visualise the song better,which  makes the song much more realistic. It engages the audiences emotional aspects as well as their psychological. 

• Technical aspect of music videos-Camera, Lighting, Editing to the right pace/beat, color. Needs to look professional.
  
  
  -Relation to visualise the song
   Illustrate; music video can use a set of images to illustrate the meaning to the lyrics, and genre. 
   Amplify; similar to repeatability. The meaning and effects are manipulated.
   Disjunction; this is where the song and meaning are completely different. For example the songs about holiday and the music video show a funeral. 
  

 
Just Dance- Lady Gaga

Star Image analysis: Lady gaga image in the video ‘just dance’ she represents herself as a party diva and someone who is overly energetic. We can see this as she is dancing nonstop around the room. Every time people fall asleep, and someone turns the stereo back on they all begin to dance again, showing a never ending party. The audience learn about her personality through the song,as she presents her self in a certain way,which creates a image the audience then recognize her through that image. The image she is  presenting her self is as a person who hosts never ending party, and someone who likes to have fun. As she is directly speaking to the audience whilst lips sinking, we can tell shes the storyteller, by doing this she is forming a close relationship with her fans and audiences as she is directly speaking to them. . Young adults are likely to follow her as a role model, as they have reached the drinking age, and are likely to attend many party’s, in comparison there is a lot of drinking and dancing in this video therefore the young adults can relate more to her then other age groups.

My pitch

Artist: The summer war
Song: Discovery
Genre: Alternative rock
The summer war is a unsigned band which i found through a friend.I have emailed them if i could make a music video for their song 'Discovery' as they don't already have one. The type of music video i would like to make is performance and narrative. There will be minimum of 3 people in the band, who will perform out doors, somewhere like a park at dawn. When its a little dark but not completely. For the narrative, i want to show a friend betraying them as it says in the lyrics... 'we were the best of friends,with the worst idea's your such a bitter taste'. I also want to show how they developed as a person because of their passion for music. They 'discovered' themselves through their music.

                                  However this is not my initial and final idea, i would like to develop this as time passes, i would add new ideas, to make this the perfect music videos, with the key conventions.I am also open for any suggestions from others and their brilliant ideas, which i don't mind adding to mine.
Lastly the quality and skills i can provide for my group is that i am very good at working as a team, i can record, as i'm aware of many different angles and shots.Adding to this i can do a bit of editing.

Performance,Narrative or Concept?

There are three types of music videos....

 1) Performance which features the band/artist performing, this is usually an advantage
    when your on a budget.

 .
    Apologize-One Republic &Timbaland

   This music video is a combination of a performance and narrative,we can see One Republic performing, as well as a narrative of a couple and their unhealthy relationship. The song is basically about how its 'too late to apologize' and the other person can not be forgiven anymore.Through the narrative in the music video we can see two couples are tensed and have some problem going on between them. We can analyze this through their facial expression. At 2:08 the clip of everything around the guy being frozen indicates time, as in 'its too late'. therefore everything is stopped apart from him...He was too late. We then see the stopwatch at 10seconds again, showing the audience that he has gone back in time. The stopwatch being at 10seconds matches the lyrics- 'got me ten feet off the ground'. All through the video we see cut of back and forth shots of one republic performing and the couples.

2) Narrative, usually involves actors/characters, and a story which can be linked to the lyrical content   of   the song.



You belong to me-Taylor Swift

Through out this whole music video we see Taylor swift's crush on boy next door to her, we can see he has a girlfriend. As the music video shows us, and tells us through the narrative. The story matches the lyrics, and both fit together perfectly. At all points of the video we see Taylor comparing her self with the boy's girlfriend... 'i wear T-shirts,shes wears short skirts'. Also at all points we hear her singing (miming in the video) You belong with me which is the title of the song,and at the end we can see she finally gets to be with him. This video does not only show a narrative but it passes a message too. As the lyrics 'you belong to me' was consistent through out all the song it suggests that if we want something very much and we do not give up, constantly work towards our goal, at the end we will achieve it. The audience does not only enjoy the song and the music video but it also motivated.

3) Concept tends to be based on a single idea,this could be a particular editing or film technique.

  
Invaders must die-The Prodigy.

The ant is key in this music video (the prodigy's logo) There is a bit of political theme to this music video as well it passing a message to the viewers. The whole video is telling us that those who invade others property end up unhappy. As we can see the man marking the ant (logo) everywhere hes going... 'he is invading the place' and at the end the police arrests him. If we look at the political side of the video we will see that the prodigy are talking about countires/prime minsters taking over/invading other peoples countries and how that is wrong.The message this video is giving to the audience is that we should not invade others property or things, but appreciate what we have.

Why music videos are made? and why we watch them?

Swagger jagger parody

 For our task we had to create a 30 second  parody music video. The song we chose was Swagger Jagger by Cher Lloyd, as its a fast pace and we thought we can add our own little twist to it.

Resource manger: Harpreet

Researcher: Palwasha

Representative: Manisha

Cinematographer: Simranjeet
Editing: Manisha 

         

The original song- From Cher Lloyd debut album 'sticks&stones' 

-Swagger Jagger

         

Our parody

I think the filming of our parody music video went very well. We worked together as a team to achieve our goal of a 'successful' parody. whilst Palwasha looked into the song (Researcher) the others decided the costume and locations e.t.c. I think the best part of the task was filming,as we got to do crazy dance moves, and just have a bit of fun. However there are some gaps which we will need to keep in mind next time we make a parody. Although the filming was easy, editing the clips was a little hard, because we had to make sure that each shot went with the lyrics of the song.Personally i was not so happy with the editing, i think we could of done better. The last shot doesn't exactly match with the song, this is something we need to improve on. On the other hand our preparation for our parody music video, for example deciding the locations,costume... was a success and something i was happy with. We also used various camera angles/shots we included close ups, medium shot, long shots, to make the video seem much more interesting to watch.