M.I.A (Case Studie)

The hip pop artist Mathangi Arulpragasam well known as M.I.A (missing in Acton) was born on July 17, 1975.
M.I.A has an active role of a rapper,singer,song writer,visual artist,photographer,fashion designer and much more. Shes an Tamil artist who was born in Hounslow (London) but later moved to Sri Lanka where she was raised  during the civil war.

 Most of M.I.A's early life influences have been artists like Big daddy,Public Enemy, and N.W.A.
The theme to her music videos are usually for the same purpose, which is to get a certain message across to the public, she resolves this through her music videos. For example her song 'Born free'


This music video contains a lot of violence which can be age restricted, suggesting that it isn't going to make as much profit as it could, as some people under the age of 18 will not be able to see the official music video. Therefore a cover may have to been done to replace the original music video. Adding to this recreating a cover video may mean double the cost.
                      Overall the original music video is very effective as its political and passes a message to the audience about race discrimination.Apart from the political theme, another theme to m.i.a's music videos is feminism.


   
 M.I.A-"Bad Girls"
   This video shows women's in Saudi Arabia are driving whereas its well known that women are ban to drive in Arabia. This links with the song 'Bad Girls' indicating the women driving are being rebels and being 'bad'. This video also shows the Arab culture,as well as overcoming the stereotypes about Arabs- Showing the fun,lively and active side of them.Similar to M.I.A other music videos this one also passes a message across.

music video analysis-Now by paramore

   

Paramore is an American alternative rock band their song now was released in January 2013, however the music video was premiered in February 2013 on MTV. This music video is currently my favorite as its about how love and kindness can defeat war and violence and that love always wins at the end. What i enjoy most about this video is not just the concept but the way they have used the smoke to give an effect to their music video. The colors bursting can be seen as the metaphor for blood.

The music video starts with  Hayley Williams and a soldier in the middle of a field, with a little fog and her eyes closed as the soldiers start fighting. There is a jump cut between these these two clips, the first clip consists of Hayley standing in the fields and the second where shes laying on the floor with others fighting around here. However we can see combination of soldiers trying to project and attack her, this shows us that shes the main focus of the music video.