music video analysis-Now by paramore

   

Paramore is an American alternative rock band their song now was released in January 2013, however the music video was premiered in February 2013 on MTV. This music video is currently my favorite as its about how love and kindness can defeat war and violence and that love always wins at the end. What i enjoy most about this video is not just the concept but the way they have used the smoke to give an effect to their music video. The colors bursting can be seen as the metaphor for blood.

The music video starts with  Hayley Williams and a soldier in the middle of a field, with a little fog and her eyes closed as the soldiers start fighting. There is a jump cut between these these two clips, the first clip consists of Hayley standing in the fields and the second where shes laying on the floor with others fighting around here. However we can see combination of soldiers trying to project and attack her, this shows us that shes the main focus of the music video.