Performance,Narrative or Concept?

There are three types of music videos....

 1) Performance which features the band/artist performing, this is usually an advantage
    when your on a budget.

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    Apologize-One Republic &Timbaland

   This music video is a combination of a performance and narrative,we can see One Republic performing, as well as a narrative of a couple and their unhealthy relationship. The song is basically about how its 'too late to apologize' and the other person can not be forgiven anymore.Through the narrative in the music video we can see two couples are tensed and have some problem going on between them. We can analyze this through their facial expression. At 2:08 the clip of everything around the guy being frozen indicates time, as in 'its too late'. therefore everything is stopped apart from him...He was too late. We then see the stopwatch at 10seconds again, showing the audience that he has gone back in time. The stopwatch being at 10seconds matches the lyrics- 'got me ten feet off the ground'. All through the video we see cut of back and forth shots of one republic performing and the couples.

2) Narrative, usually involves actors/characters, and a story which can be linked to the lyrical content   of   the song.



You belong to me-Taylor Swift

Through out this whole music video we see Taylor swift's crush on boy next door to her, we can see he has a girlfriend. As the music video shows us, and tells us through the narrative. The story matches the lyrics, and both fit together perfectly. At all points of the video we see Taylor comparing her self with the boy's girlfriend... 'i wear T-shirts,shes wears short skirts'. Also at all points we hear her singing (miming in the video) You belong with me which is the title of the song,and at the end we can see she finally gets to be with him. This video does not only show a narrative but it passes a message too. As the lyrics 'you belong to me' was consistent through out all the song it suggests that if we want something very much and we do not give up, constantly work towards our goal, at the end we will achieve it. The audience does not only enjoy the song and the music video but it also motivated.

3) Concept tends to be based on a single idea,this could be a particular editing or film technique.

  
Invaders must die-The Prodigy.

The ant is key in this music video (the prodigy's logo) There is a bit of political theme to this music video as well it passing a message to the viewers. The whole video is telling us that those who invade others property end up unhappy. As we can see the man marking the ant (logo) everywhere hes going... 'he is invading the place' and at the end the police arrests him. If we look at the political side of the video we will see that the prodigy are talking about countires/prime minsters taking over/invading other peoples countries and how that is wrong.The message this video is giving to the audience is that we should not invade others property or things, but appreciate what we have.