The theory of music videos

Andrew Godwin 

- Five key aspect of a music video

• Thought beat/seeing the sound-Editing fast or slow pace depending on the type of music/beat.

• Narrative/performance-storyline, lyrics, dancers, artist. Songs/music videos fail to give us the complete narrative, it always leaves us wondering what’s the real meaning of the song is. Even though the songs give  us a bit of narrative we still  tend to interpret what the song could/is about.

• The star image-Is another way for the artists to make a connection/ relationship with the audiences, as in the audience will have a better understanding of their favorite artists personality,and may begin see them as a role model,which would mean more money as audiences will buy more their music to be inspired and motivated. For example Michael Jackson moonwalk which everyone wants to learn how to do. Every time we see a moonwalk we instantly think of him. Although he has updated his image. We still remember his star image, and because of that many people are still inspired by him,and his work.Therefore we can concluded that his image has influenced the audience.

• Relation of visual to song- Music videos get repeated and there is a lot of lips sinking (miming). Music videos help us  visualise the song better,which  makes the song much more realistic. It engages the audiences emotional aspects as well as their psychological. 

• Technical aspect of music videos-Camera, Lighting, Editing to the right pace/beat, color. Needs to look professional.
  
  
  -Relation to visualise the song
   Illustrate; music video can use a set of images to illustrate the meaning to the lyrics, and genre. 
   Amplify; similar to repeatability. The meaning and effects are manipulated.
   Disjunction; this is where the song and meaning are completely different. For example the songs about holiday and the music video show a funeral. 
  

 
Just Dance- Lady Gaga

Star Image analysis: Lady gaga image in the video ‘just dance’ she represents herself as a party diva and someone who is overly energetic. We can see this as she is dancing nonstop around the room. Every time people fall asleep, and someone turns the stereo back on they all begin to dance again, showing a never ending party. The audience learn about her personality through the song,as she presents her self in a certain way,which creates a image the audience then recognize her through that image. The image she is  presenting her self is as a person who hosts never ending party, and someone who likes to have fun. As she is directly speaking to the audience whilst lips sinking, we can tell shes the storyteller, by doing this she is forming a close relationship with her fans and audiences as she is directly speaking to them. . Young adults are likely to follow her as a role model, as they have reached the drinking age, and are likely to attend many party’s, in comparison there is a lot of drinking and dancing in this video therefore the young adults can relate more to her then other age groups.